4 Reasons On Why You Need Valuable Content For Your Website?

Some companies underestimate the idea of leveraging informative contents on their websites because they simply think that content is not as important as sales pitch. 

Your website is the face of your company. Imagine a potential customer walks into your grand lobby and find no one to greet them, or worse, they can´t find what they´re looking for? They´ll walk out and never come back. 

Posting content regularly can drive traffic to your website

Google robot loves fresh content. Updating your content regularly helps to increase traffic to your site. The more useful the contents, the more people are likely to come back.

Your website is stale without great content

It doesn´t matter how elegant, sleek or interactive your website is. If your contents aren´t worth the time to read, then there´s no point of having a great design. It drives people away from your website. Chances are, they will skip your page when they need something and prefer to visit your competitor’s.

Readers want to find something useful out of your content

Writing a good copy requires time and effort. It’s not just writing to fill the empty space on your page, but it is there for a reason. When someone types a certain keyword on Google, they want an answer. As they click on one of your article, they are hoping to get useful information and reading it till the end of the page. The longer they stay, the more interested they are in what you serve. So make sure your content is sticky enough to glue them!

Well-researched content makes you an expert

Thank Google for all the resources that a copywriter can obtain. A well-research content is rich of information. But where to start? Identifying your customers’ pain point enables you to become the solution to their needs. Content creation ideas can come from anywhere from Frequently Asked Questions to Twitter chat on your industry. Customers might consider you as an expert they turn to, with your how-to guides.

Want to have regular blogs for your website? WhatsApp us at +628816243887 now!

4 Facebook Contest Ideas You can Use Today

Many companies are using Facebook as a tool to target their future customers and the reason why is quite obvious. The latest statistic shows that right now Facebook has reached more than one and a half billion users worldwide.

But without the right engagement, your page will simply be an empty page where contrariwise the Facebook page of a company should be their forefront face when it comes to communicating with their customers. Contest, as a result, is one of the ways that they use to create interesting and inviting activities which their followers can participate and hence, the more people who join the contest, the more exposure there is to their brand.

1.    Likes or Comments Contest

If you want an easy and quick Facebook contest then this contest is suitable for you. As the name suggests, your viewers only need to like photos or give comments in order to participate in the contest. And since it’s so easy for both you and the entries, this kind of contest could easily draw lots of participants. You then can choose a winner randomly.

2.    Sweepstakes Contest

Who doesn’t like free giveaways? Most people will be attracted easily to this kind of contest for the chance to get a certain prize.

There are varieties of ways in which you run your contest. It could be by giving vote, liking page, submit email, and so on. But remember that the giveaway prize must be something that relates to your brand, so that you can gain new visitors which in the future will turn into loyal customers that stick to your brand. You don’t want people to crowd your page for the free smart phone you are offering and then all of them leave with no trace once it ends.

One of the most successful sweepstakes contest was run by Qwertee, a t-shirt maker company. Entrants simply like their page for the chance to get free cool t-shirts from them, and through it, their followers count has gradually increased to an impressive 300.000 followers.

3.    Photo or Video Contest

Participants can submit a picture or video that is related to the contest and the most creative content or the one with most votes will win. This kind of contest is what they call user generated content. It challenges entries to be creative and as a result will produce interesting pictures or videos. However, the kind of photos and videos that they submit should and have to incorporate your product or brand.

4.    Caption Contest

Sometimes it’s fun to just sit and enjoy the creative mind of other users and how they create funny captions. This also another easy to do kind of contest.

All participants need to do is write a funny and creative caption to get a chance to win a prize. They can write it on the comment space on a picture that you’ve posted, or they could repost the same picture and change the caption to be funnier, or they can simply write something on their status update while linking it to your page or putting a special hashtag you design. Then you can pick one that you think is the most creative.

There are still many more types of contest that you can do through Facebook, your creativity is your only limitation, but one thing that you must put in mind is that it must meet your goal. Either to increase followers, grow you email lists, or promote your products. Whatever it is, it should be able to increase exposure and generate loyal customers into your brand.

5 Types of Instagram Contests that Win Hearts and Increase Sales

Via Giphy

These last few years, Instagram has been a prominent platform for photo sharing, both for those who leisurely do and those who market their brand or wish to elevate their sales. Instagram has grown into an immensely effective tool with its 400 million active users per month and 40 billion photos shared in less than 6 years, which many take advantage to gain new viewers and engage their existing followers.

With its massive number of users, you could easily get lost and be unknown amidst the crowd. However, one of the most effective ways to gain new followers is through contests and as Instagram doesn’t have as many promotion limitations as other platforms, you could get as creative as possible with the concept.

1. Like Contests

This is the easiest kind of contests to hold. All you need to do is ask participants to like one or maybe more of your photos in order to enter and receive the possibility to win the prize. The goal of this kind of contest is the engagement that people have with your account.

Once users like your picture, the probability that your picture will show up in their followers’ discover feed will be higher. This automatically increases your exposure to other users that you previously never know before.

2. Follow Contest

Similar to the Like contest, users have to follow your account in order to be counted into the competition. The goal of this contest is of course the followers count, and consequently will create more viewers on your subsequent pictures even after the competition ends.

And again, with more people following you, the chance of your profile or picture emerge in their followers’ discover page will also increase.

3. Repost Contest

In order to gain entry, participants must repost one or more photos. This picture can be a particular one which is related to the contest or any picture from your feed. You should remind participants to tag you in their reposted picture so that you can trace whoever has entered the contest.

As more people repost your photos, then your photos can reach more of their followers. When more people see the picture that they repost, it will give you exposure and there’s a possibility that some of them might actually check out your account, and become your future followers.

Via Giphy

4. Most Likes Contest

This can be perceived as one of the most user active contests. You can ask participants to post a certain type of picture or repost an existing one from your profile and the one with the most likes will be the winner.

Participants will have to ask their inner circle of friends to help liking their photo or ask their friends to tag their other friends, too. This kind of contest will indirectly force them to introduce you to their peers and as the result, will gain you more viewers. However, in order to emerge a competitive enough environment for participants, you need to be careful with the prize that you provide.

Remember that it has to be interesting enough to make participants willingly take part in the contest, and it must also relate to the service or product that your brand stands for.

5. Challenge Contest 

This may be the most popular and most creative type of contest in Instagram. Tell users to post a certain photo on their personal account with specific hashtag and your Instagram account.

You can innovate a challenge as interesting as possible which not only will provoke other users to participate but it should also incorporate your brand name, product, store, or your campaign.

Marc Jacobs took his model recruiting to a new level when he announced the #CastMeMarc in his account.

Applebees ran the #Fantographer campaign where they asked customers to take interesting photos of their food and get featured in Applebees official account. Through this campaign, Applebees increased their followers by 32 % and engagement by 25 %.


These are only some ideas on how to conduct Instagram contest, while on the reality, there’s no actual boundary on how you should do it. Content and creativity must also be taken into account. An engaging theme combined with interesting content will definitely raise the name of your brand and products.