Instagram Do’s and Don’ts to leverage your business

Instagram is a medium that marketers shouldn’t ignore. In fact, Instagram is the app to make a deep impact on your business status. Some companies have set up and updated their Instagram accounts regularly. If you haven’t started yet, then this article will show you how you can use Instagram effectively to build your brand. P.S It’s not necessary to buy Instagram followers!

Dont’s

Don’t feed your followers with advertising. People want to interact with human not a company. If you can show another angle of your business instead of exposing your hard selling method, your Instagram may be filled with loyal customers.

Don’t buy Instagram followers. There is a chance that the followers you order are not real human. You are paying something that doesn’t bring engagement to your profile. Your profile might look perfect with lots of followers but it’s useless if they never actually comment or like your posts.

Don’t overused hashtags. Eventhough Instagram gives permission to add up to 30 hashtags, it does not mean that you maximize the use of them. Give your picture hashtags according to the topic. Add some popular hashtags if you like.

Don’t leave your profile empty. If you are not ready for a plan, don’t sign up on Instagram. What would the customer think if your business has a profile abandoned? Your Instagram is a representative of your business. Update regularly and accordingly.

Do’s

Hold a contest. People love rewards and prize. It doesn’t have to be millions Dollars or a trip to Africa. You can give products or vouchers for customers who already spend time joining your contest. Be generous when you hold a contest. Don’t win one of your employees or suddenly cancel a contest. Pick winners from the real customers.

Take customers to behind the scenes. People eagerly want to know what’s behind a successful company like yours. If you are having an event, post some pictures of the booth you’re setting up and what kinds of promotion you will give to the attendants. It gives a sense of personality in your brand. You may also post the people who have contributed to the event.

Show off your new upcoming products. It gives a sense of curiosity to your customers. You can provide your official page on the comment box so people can directly go to that link. You don’t have to post the product but you can give a clue using words like “Soon” or “Wait and See”.

Ask your followers to participate using your unique hashtag. It’s not only for engagement, but you can actually measure how viral your event is. As you search to your hashtag, you’ll find out how many people participate and what kind of pictures they mostly take. It’s an effective tool to analyze customer behaviors!

Always check on your followers. What kind of person they are based on the pics they post. Are they real or just bots? This act is to anticipate the spam as user can buy Instagram followers.