Some companies underestimate the idea of leveraging
informative contents on their websites because they simply think that content
is not as important as sales pitch.
Your website is the face of your company. Imagine a potential customer walks into your grand lobby and find no one to greet them, or worse, they can´t find what they´re looking for? They´ll walk out and never come back.
Posting content regularly can drive traffic to your website
Google robot loves fresh content. Updating your content
regularly helps to increase traffic to your site. The more useful the contents,
the more people are likely to come back.
Your website is stale without great content
It doesn´t matter how elegant, sleek or interactive your website is. If your contents aren´t worth the time to read, then there´s no point of having a great design. It drives people away from your website. Chances are, they
will skip your page when they need something and prefer to visit your
competitor’s.
Readers want to find something useful out of your content
Writing a good copy requires time and effort. It’s not just
writing to fill the empty space on your page, but it is there for a reason.
When someone types a certain keyword on Google, they want an answer. As they
click on one of your article, they are hoping to get useful information and
reading it till the end of the page. The longer they stay, the more interested
they are in what you serve. So make sure your content is sticky enough to glue
them!
Well-researched content makes you an expert
Thank Google for all the resources that a copywriter can
obtain. A well-research content is rich of information. But where to start?
Identifying your customers’ pain point enables you to become the solution to
their needs. Content creation ideas can come from anywhere from Frequently
Asked Questions to Twitter chat on your industry. Customers might consider you
as an expert they turn to, with your how-to guides.
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