4 Reasons On Why You Need Valuable Content For Your Website?


Some companies underestimate the idea of leveraging informative contents on their websites because they simply think that content is not as important as sales pitch. 

Your website is the face of your company. Imagine a potential customer walks into your grand lobby and find no one to greet them, or worse, they can´t find what they´re looking for? They´ll walk out and never come back. 




Posting content regularly can drive traffic to your website

Google robot loves fresh content. Updating your content regularly helps to increase traffic to your site. The more useful the contents, the more people are likely to come back.

Your website is stale without great content

It doesn´t matter how elegant, sleek or interactive your website is. If your contents aren´t worth the time to read, then there´s no point of having a great design. It drives people away from your website. Chances are, they will skip your page when they need something and prefer to visit your competitor’s.

Readers want to find something useful out of your content

Writing a good copy requires time and effort. It’s not just writing to fill the empty space on your page, but it is there for a reason. When someone types a certain keyword on Google, they want an answer. As they click on one of your article, they are hoping to get useful information and reading it till the end of the page. The longer they stay, the more interested they are in what you serve. So make sure your content is sticky enough to glue them!

Well-researched content makes you an expert

Thank Google for all the resources that a copywriter can obtain. A well-research content is rich of information. But where to start? Identifying your customers’ pain point enables you to become the solution to their needs. Content creation ideas can come from anywhere from Frequently Asked Questions to Twitter chat on your industry. Customers might consider you as an expert they turn to, with your how-to guides.

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