Have you ever considered social media as part of your small business development? A survey conducted by the Hubspot, a marketing software developer, stated that a business who has social media account, increases its website traffic more than the one who doesn’t.
So what social media can actually do for your small business?
It helps you promoting your business
News and promotions are necessary for a business to run well. You can consider social media such as Twitter to spread the promotions. Either way, you may also conduct a quiz on Twitter or Facebook. And in return, the winner gets a reward. This idea creates awareness to your local communities. People will refer you to their friends and family because they notice your brand on the social media. People will know what you do and what service you offer. If they need it, they’ll come to you – the trusted business in town.Publish your service
If you are a bakery store, take pictures of your cupcakes and the freshly baked muffins, then post it to Instagram. Write a good caption so people know how friendly your service is, and how ‘fresh’ your Breads are. Customers love to know “behind the making” scenes, too.Keep in touch
The people who are willing to follow you are the people who hope to get something in return. Be it useful tips, rewards, or just to find out the latest news on your business. Social media is a place where you can gather up information about your customers’ feedback. Responding to social media interactions is a great idea to develop your business.Create customer relationships
Customer relationships is not a matter of answering the phones. It has now become replying comments, too. Let them tweet what they purchase, what they think about your industry and how they act to your feeds. Here, you will learn more about customer demographics, which product they like most and what they demand.Build reputation
A business is about good reputation. Once you can gain trust, you are just few steps away from success. The social media helps you to create the good reputation for your industry. If the customers are satisfied, ask them to tweet or post their comments and give them reward for that.These are just some of what the social media can help your business to grow. There are still more benefits you can get by signing up to Twitter, Facebook, Pinterest and other tools.
*This blog is also featured in www.insidetechnology360.com
No comments:
Post a Comment