Monitoring social media is a fun yet valuable routine you can do for your small business. Now that you have set up Facebook and Twitter accounts; what type of information should you be looking out for?
The Facebook page timeline
We used to check family pictures we were tagged and post comment on a friends’ timeline to wish them a very happy birthday. Now, Facebook has become a business page that is suitable for small businesses to grow bigger than ever! Why is that possible? Imagine your service is known throughout internet users around the globe. Hence, what you need to monitor first is what you post on your page timeline.
Your contents have to be interesting, engaging, and clear. Create fun ads to make your fans laugh a little bit during their hectic days and gain ‘Likes’ as they become your worshippers.
The Facebook wall post
As Facebook has wall post, be sure you are monitoring what your fans are writing on your page. They may complain or tell their great experience in using your products. Remember, these are the information you can collect to make another engaging contents about your brand!
The Facebook news feed
Just like a movie, news feed is like the synopsis of what is occurring in your network. You should react on the relevant items and create a goal to get your wall posts featured in others’ news feed.
The Twitter stream
You may say that Twitter is your customer relation officer. Within 140 characters, you need to monitor which content is retweeted the most, and which one has the most comments. Create content as creative as possible. On the other hand, you need to be ready to respond relevant question regarding your competitor. Let’s say, if someone is asking, “Should I buy X or Y?” you have to be ready to offer helpful content.
Notice what they are up tp. If your customer is asking for help you need to respond quickly and accordingly. When they praise your products, you can as well retweet and say thank you to them.
The conversation
You should monitor the conversations that have been going on in your networks. Perhaps, your follower is praising or asking questions to your competitors, too.
Your followers
If you have time to do this, you can analyze your followers. Where they come from, what do they like to tweet and how many followers they have. You can map your followers using mapmyfollwers.com or any other apps you can get for free. It is essential for your business expansion and future content creation ideas.
Now that you’ve known what to monitor in your social media, you won’t miss out the chance for your brand to stand out.
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