Search engine optimization is a procedure in designing a website that could rank high in a search engine result page that eventually generates huge traffic. Keywords are the most valuable thing in SEO writing. You can either come up with your own selected keywords or the expert does it for you. The keywords will then be spread in one article. Providing long and unique keywords is the strategy to rank better on search engine result page.
“So can I put long and many keywords in one article page?”
A big NO. Some people put too many keywords on an article that cause the content looks like a spam. This is something that search engine like Google will notice and finally land your page at the last result page or even gone. But how does Google do that? You’ll understand it once you read this through.
There is a standard keyword density for search engine optimization writing. For 500 words the normal keyword density should be around 2-3%. To optimize the search engine, keywords are usually placed in the title, the first sentence in the first paragraph, and also in the body. This related key phrase affects the search result when user types your keywords.
So how does this search engine optimization benefit for ECommerce?
Here’s the thing. Let’s say you are a user, looking for a souvenir company. You open Google browser and type in “Souvenir company”, for instance. In a few seconds, Google directs you to the result page where lists of souvenir companies can be pages long. Which one do you click? Will you bother moving your cursor to page 10? The first visible lists you click will likely be on the first page of the search engine.
For website owners, your main goal is to get your product or service knowledgeable, or at least noticeable. In order to be noticeable, you need to have higher page rank on a search engine like Google or Yahoo. So people would come across your web easily. This is how Search engine optimization plays its role.
Rich SEO keywords articles are lovable by the almighty search engines. Your web page doesn’t automatically reach the first position of a search engine but thanks to Search engine optimization because now you have a larger chance in getting your page at a higher level. But be sure you don’t create spams, because Google for instance, has particular algorithm that can identify whether your articles provide useful information or just poor quality words.
If the search engine finds that your article is useful, it moves you up to a better rank. Once your business is at the top position, you will gain huge traffic on your site as people continue clicking on your link. Gradually, users get to know better about your company, or if you are lucky, perhaps they might create inbound link to their blog or website since you provide valuable contents match to their needs. And guess what? Your business increases its revenues.
Another benefit of having your web page at the top of Google ranks makes you one step ahead of your competitors. Search engine optimization may not directly link to your ECommerce success, but it delivers great impact in marketing chains which eventually affect your business. It could be time consuming to write those paragraphs but rest assured it has a good benefit for your business.
Don’t let your website get penalized by the search engines
Having a successful ECommerce probably persuades you to ‘cheat’ the search engine optimization by creating improper amount of traffic instantly. But remember, there is a penalty for those webmasters that perform these actions:
Content plagiarism
Copy-paste the content from neighbor’s site is extremely illegal. When working for search engine optimization articles, you should avoid duplicate contents. Make sure your content is fresh, valuable and unique.
Buying links
Search engine like Google never encourages webmasters to engage in buying links activity. This can affect your page rank and might be penalized for a long term.
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