5 Tips to Create Better Instagram Captions for Your Business

           

Instagram is all about visuals. Once a customer visits your page, the first thing that they will notice is the pictorial. People will click the ’follow’ button based on the aesthetic images that they see.

You may assume that the pictures with beautiful edits and great shots are the most important elements for your Instagram business page. However, captions are what actually engage your customers and surely able to boost the retention rates for your products. It is where you voice what the photo is about and make people to take actions. If you are curious about how a single caption can significantly help your business, you can follow these tips from us on how to write a good Instagram captions.

Don’t post immediately; write drafts first

Instagram has changed its rules that our Instagram feeds now will only show the posts that they think matter the most to us. In the other words, the visibility of your posts in your followers’ feeds will only hang on the number of Likes and comments and your relationship with the users. Thus it is logical to write something that attracts followers rather than to post things sequentially but it does not appear on their feeds.

Write important stuff on the front

Instagram caption’s character limit is 2,200, however you need to notice that the captions will be cut off after three lines and followers will need to click ‘more’. It is okay to write long, but always keep in mind that the main story should be on the front so your followers will directly understand the content.

Always have ‘call-to-action’

With this tips, followers can actually take actions instead of passing by. Some of the examples can be by writing “do you have any similar story? Write on the comment below!” or ask a question such as “TGIF! Any plans for this weekend?”. Asking your followers to tag their friends in a post is also one strategy to gain more awareness. Another way is to create a contest in Instagram.

Use 0-4 hashtags

Using too many hashtags in a caption will be seen as somewhat tacky. We understand that hashtag is a way to be found by potential followers, but always remember to play it smart. You can put hashtag in between your caption such as: “Happy #WorldOreoDay! What is your favorite #flavor?”, or putting hashtag at the end of your caption or even do not put any hashtag when you think it is unnecessary.

Be cheerful 

Instagram’s tones are fun and lighthearted, so it is not a right place if you want some serious copy. You can use punch lines; throw jokes and even emojis to show the human side of your brand. Followers would actually be more attracted to simple and brief captions rather than long copy.

Those are some tips to create better Instagram captions for your products. You can test out how it makes differences to your follower numbers by creating manual analytics. Do you have other tips to write Instagram captions? Share your thoughts!