Some companies underestimate the idea of leveraging
informative contents on their websites because they simply think that content
is not as important as sales pitch. If you are thinking the same way as they
do, these reasons will change it from now.
Because posting
content regularly can drive traffic to your website
Google robot loves fresh content. Updating your content
regularly helps to increase traffic to your site. The more useful the contents,
the more people are likely to come back.
Because your website
is stale without great content
What happen when you have a lavish web design but your
content is rubbish? It drives people away from your website. Chances are, they
will skip your page when they need something and prefer to visit your
competitor’s.
Because readers want
to find something useful out of your content
Writing a good copy requires time and effort. It’s not just
writing to fill the empty space on your page, but it is there for a reason. When
someone types a certain keyword on Google, they want an answer. As they click
on one of your article, they are hoping to get useful information and reading
it till the end of the page. The longer they stay, the more interested they are
in what you serve. So make sure your content is sticky enough to glue them!
Because well-research
content makes you look like an expert
Thank Google for all the resources that a copywriter can
obtain. A well-research content is rich of information. But where to start? Identifying
your customers’ pain point enables you to become the solution to their needs. Content
creation ideas can come from anywhere from Frequently Asked Questions to
Twitter chat on your industry. Customers might consider you as an expert they
turn to, with your how-to guides.
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