Today, social media has been considered as one of the new
media marketing tools. In fact, companies are taking social media platforms as
part of their goals to create brand awareness. Twitter, for instance, has
changed the news value of timeliness by spreading the hottest information in a
blink of an eye. As Twitter becomes an essential component in a business, it
has also changed the way companies promote their business.
Now look through your social media checklists and see if you
have worked on these ideas of Twitter for business promotional.
Personalize your profile
It’s essential that you have a consistency in designing your
web page and Twitter page. Incorporate your logo or background color that
resembles your products or services. Your Twitter username should contain your
business identity; it can be something about your brand or slogans, but keep it
short and simple. For promotional purpose, Twitter comes with a header that you
can customize. Although the rectangle square is not clickable, but you can
upload a great visualization of your new launch product or a coming-up event in
your community. Your Twitter page will be the representative of your business.
Engage clients to connect with you
To get the message out to your target, you need to interact
with your customers via replies or retweets. As people trust social media referrals
more than the TV ads, Twitter is the right platform to build customer’s trust
and create buzz in your community. You can track what people are saying about
your brand and make the content goes viral.
Consider Twitter for trade show
Let’s have some thoughts about a trade show that’s going to
happen next month. What will be your goal? Whether it is to build brand
awareness or increase traffic to your site, Twitter contest is a great tool to
promote your business. At the show, arrange Twitter contest with a chance to
win the newest gadget or a 50% discount dining voucher in the hippest café
nearby. You can also increase your product sales using Twitter by giving a
special prize for visitors who follow your Twitter on the spot.
Promote business with unique Twitter content
Twitter is a helpful tool for a business. Not only that it
promotes your product or service, but it can also make you a thought leader in
your industry. Using unique contents such as how-to, tips and tricks, and interesting
facts, your Twitter can be a reference for users who need informative content
regularly. And if they are interested in your content, they won’t hesitate to
share it to the other community- their followers. This way, your business reach
target outside your circle without too much effort. Your content markets for
itself and create a promotional material for you.
No comments:
Post a Comment