4 Facebook Contest Ideas You can Use Today

Many companies are using Facebook as a tool to target their future customers and the reason why is quite obvious. The latest statistic shows that right now Facebook has reached more than one and a half billion users worldwide.

But without the right engagement, your page will simply be an empty page where contrariwise the Facebook page of a company should be their forefront face when it comes to communicating with their customers. Contest, as a result, is one of the ways that they use to create interesting and inviting activities which their followers can participate and hence, the more people who join the contest, the more exposure there is to their brand.

1.    Likes or Comments Contest

If you want an easy and quick Facebook contest then this contest is suitable for you. As the name suggests, your viewers only need to like photos or give comments in order to participate in the contest. And since it’s so easy for both you and the entries, this kind of contest could easily draw lots of participants. You then can choose a winner randomly.

2.    Sweepstakes Contest

Who doesn’t like free giveaways? Most people will be attracted easily to this kind of contest for the chance to get a certain prize.

There are varieties of ways in which you run your contest. It could be by giving vote, liking page, submit email, and so on. But remember that the giveaway prize must be something that relates to your brand, so that you can gain new visitors which in the future will turn into loyal customers that stick to your brand. You don’t want people to crowd your page for the free smart phone you are offering and then all of them leave with no trace once it ends.

One of the most successful sweepstakes contest was run by Qwertee, a t-shirt maker company. Entrants simply like their page for the chance to get free cool t-shirts from them, and through it, their followers count has gradually increased to an impressive 300.000 followers.

3.    Photo or Video Contest

Participants can submit a picture or video that is related to the contest and the most creative content or the one with most votes will win. This kind of contest is what they call user generated content. It challenges entries to be creative and as a result will produce interesting pictures or videos. However, the kind of photos and videos that they submit should and have to incorporate your product or brand.

4.    Caption Contest

Sometimes it’s fun to just sit and enjoy the creative mind of other users and how they create funny captions. This also another easy to do kind of contest.

All participants need to do is write a funny and creative caption to get a chance to win a prize. They can write it on the comment space on a picture that you’ve posted, or they could repost the same picture and change the caption to be funnier, or they can simply write something on their status update while linking it to your page or putting a special hashtag you design. Then you can pick one that you think is the most creative.

There are still many more types of contest that you can do through Facebook, your creativity is your only limitation, but one thing that you must put in mind is that it must meet your goal. Either to increase followers, grow you email lists, or promote your products. Whatever it is, it should be able to increase exposure and generate loyal customers into your brand.